Pamphlets, guides, serials, samples, packets, and catalogs collected by Upjohn Company graphic designer Hugh J. Moser (1925-2009) relating to the field of graphic design / commercial art from the mid to late twentieth century. Materials on budgeting, estimating, creative process, layout, design, illustration, photography, typography, platemaking, paper, ink, printing processes, die cutting, embossing, binding, finishing and specialty printing.