This publication was printed daily for the employees of the Gilmore Brothers Department Store. Its purpose was to relay information about upcoming sales, give customer service tips, and share good news about the employee’s professional and personal lives.

On August 20, 1881, Irish immigrant John M. Gilmore opened a dry goods store on Burdick Street. When his brother James joined him in 1883, it became Gilmore Brothers Department Store. Over the years John married Mary Downey and had three daughters and one son, and James married Carrie Sherwood and had three sons, all who helped with the business when they were older.

John died in 1895 at the age of 43 and James died in 1908 at the age of 51. James’ widow Carrie expanded the business, which changed with the times as needed until closing in 1999. The Kalamazoo City Centre is now located where Gilmore’s was and until December of 2018 included Irving’s Market which was named after one of James’ sons.